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e913ce18fc The consumer goes directly to the producer to buy the product without going through any other channel. Their cooperation generates a greater output in terms of further profitability, by discernment and exploring newer markets of sales and building a better business relationship. Cookies are required to use this site. The speed and convenience of service for clients interests are put in high priority and suits their schedule. A Broker works mainly to bring the seller and the buyer and to assist in the negotiation process. For example, high demand dictates an increase in the price. ^ Westenberg, Edward (n.d.). Also, the price of the goods is subject to significant fluctuations.
It is a 'path' or 'pipeline' through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them flow in the opposite direction (from consumer to the vendor). However, consumers seek broader assortment in lesser quantities. Therefore, it is highly important to distribute goods from different manufacturers to suit consumers needs and wants. Harlow, England: Financial Times Prentice Hall. ^ Armstrong, G. Mail-order sales are usually used to sell catalogs, books etc., except industrial and bulky goods. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.. "Differences between wholesalers distributors and retailers".